Brief
To celebrate National Thank a Teacher day on 19th June, create an animated video to share comments on staff sent in from parents.
Delivery
Created an online form to anonymously collect ‘Thank you messages’ from parents. Animated the responses with music to create a shareable post for X (Twitter) and Facebook. 2:20 runtime to comply with X video limits.
Impact
Parents continued to comment on social media posts containing the video with kind words about the staff team which boosted the pages presence and also was a nice boost to staff morale.
